What characterizes traditional marketing in BSG?

Traditional marketing in the context of the Business Strategy Game (BSG) is characterized by the use of print and broadcast media. This approach includes channels such as newspapers, magazines, radio, and television. Such media has historically been the backbone of marketing strategies, enabling companies to reach a wide audience effectively.

In the BSG framework, traditional marketing techniques are still relevant as they provide a consistent and familiar approach to engaging consumers. These media forms allow companies to convey brand messages and promotional offers to potential customers and help solidify brand recognition.

The other choices reflect more contemporary marketing strategies that have emerged with advancements in technology and shifts in consumer behavior. The focus on online tactics, social media engagement, and interactive digital content represent modern marketing’s adaptability to digital platforms and real-time consumer interaction, contrasting with the more static and broad-reach nature of traditional marketing. Thus, the emphasis on print and broadcast media correctly identifies the characteristics of traditional marketing within the BSG setting.