What does effective supply chain management in BSG aim to achieve?

Effective supply chain management in the Business Strategy Game aims to achieve improved customer satisfaction by streamlining operations and ensuring that products are delivered efficiently and effectively to meet customer needs. A well-managed supply chain can enhance the responsiveness to market demands, reduce lead times, and ensure that products are available when and where customers want them. This responsiveness not only helps in maintaining customer loyalty but also can lead to an increase in sales due to better availability of products.

In contrast, increased manufacturing complexity could lead to operational inefficiencies or production delays, making it counterproductive to customer satisfaction. Higher product prices could alienate price-sensitive consumers and do not directly correlate to supply chain management unless positioned under specific competitive strategies, which is not the primary aim of effective supply chain management. Limited inventory control can lead to stockouts or excess inventory, both of which negatively impact the ability to satisfy customers promptly and can result in lost sales or increased carrying costs. Thus, the focus of effective supply chain management is clearly on enhancing customer satisfaction through optimized processes.