What is the primary objective of the Business Strategy Game (BSG)?

The primary objective of the Business Strategy Game (BSG) is to manage a company in a competitive environment while maximizing profitability. This simulation emphasizes strategic decision-making where players must navigate various business challenges and industry dynamics. Participants are tasked with making choices that impact key areas such as production, pricing, marketing, and finance, all within the goal of ensuring their company's financial success and competitive positioning in the market.

Understanding that profitability encompasses a range of factors, the game teaches participants how to analyze market opportunities and risks, respond to competitors' actions, and strategically allocate resources. This holistic approach not only fosters an understanding of financial metrics but also of the broader competitive landscape in which businesses operate.

While gaining market share and developing a marketing plan are important elements within the game, they are not the sole focus. Similarly, improving corporate social responsibility is pertinent in today's business context, but it is secondary to the overarching aim of managing and leading a company effectively for maximum profit. Hence, the objective of maximizing profitability within a competitive framework best encapsulates the essence of the BSG experience.