What is the primary purpose of research and development (RandD) in BSG?

Research and development (R&D) in the Business Strategy Game primarily serves to innovate and enhance products. This aspect is crucial for maintaining a competitive advantage in the marketplace. By investing in R&D, companies can introduce new features, improve product quality, and develop entirely new products that cater to changing consumer preferences and technological advancements.

Innovation is key to attracting and retaining customers, especially in industries characterized by rapid change and increasing competition. Enhanced products can lead to higher sales and market share, as they can create differentiation from competitors. Therefore, the strategic focus on R&D reflects a commitment to not just keeping pace with the market, but also leading it through innovation. This investment ultimately supports longer-term profitability and sustainability for a business in the face of its competitors.