Which of the following is a component of corporate strategy in BSG?

Setting long-term goals for market expansion is a crucial component of corporate strategy within the Business Strategy Game. This focus on long-term objectives allows a company to align its resources, capabilities, and market positioning in a way that fosters sustainable growth and competitive advantage. Establishing market expansion goals helps define the strategic direction of the organization, guiding decisions about investments, product development, and market entry or diversification strategies.

In contrast, creating a detailed budget, while important for financial management, falls under tactical or operational strategy rather than corporate strategy. Choosing the color scheme for marketing materials is a tactical decision concerning branding and aesthetics but does not reflect the broader vision and direction encapsulated by corporate strategy. Managing employee schedules is an operational task primarily concerned with workforce management and efficiency, which also does not align with the overarching strategic framework of the organization.